Disconnecting Connection

Al Lapkovsky

According to various studies, some children spend an average of 7.5 hours in front of screens each day. 7.5 hours. That is about as much time most adults spend at work each day. Teenagers now spend up to 9 hours a day on social platforms alone. Astonishingly, the average person will spend nearly 2 hours (approximately 116 minutes) on social media every day, which translates to a total of 5 years and 4 months spent over a lifetime. Currently, the total time spent on social media is greater than the time spent eating and drinking, socialising, and grooming. The realisation of how much the average person actually spends on social media comes into sharper focus when comparing the figure (5 years and 4 months) to the 1 year and 3 months we will spend over a lifetime socialising with friends and family in real life. 

We are disappearing, ceasing to exist, perishing. We cannot imagine our lives without blue screens. We are bombarded with news, updates and statuses. We have thousands of friends and yet we are alone. We are semi-transparent, lost in the blue light of useless information and a fake feeling of belonging. 

Disconnecting Connection illustrates how technology causes us to disconnect from reality. How we, by the very nature of habit, choose more often to look at the screen in front of us instead of looking around. Text someone instead of talking to the person sitting in front of us. Our mind becomes global in one sense, we can engage in a conversation with people we barely know and yet at the same time ignore someone very close and real.

London Business School

Photography Club


London NW1 4SA

United Kingdom

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