Livestreamers: Connected World for Disconnected People

Jerome Gence

In Asia, some hyper-connected young people earn money by making lonely fans believe in a potential friendship or love. The best of them can make 500,000 euros a month...and even have their own private island. 

Every day, livestreamers dance, chat, sing, and even eat for many hours in front of their webcam. On the other side of the screen, thousands of anonymous fans try to combat their profound loneliness by giving special gifts to their idols in the form of virtual stickers.

Sending a single virtual sticker to a livestreamer can cost thousands of pounds. All the money received from those stickers will be shared later between the agency, the platform and the livestreamer. For a lonely fan, spending this money is the ultimate chance to catch their attention, to hope for a personal reply, and why not their heart?

Today, new technologies are an integral part of our daily lives. The internet and devices make many aspects of life much easier: communication, consumption, social relations, culture, etc. New technologies have broken down borders and redefined possibilities. However, some questions have emerged. More and more people all over the world chastise themselves about the potential negative effects of technology and its overuse. In part, we are drawn to consider questions of privacy, the usage of data users, addiction to social media, and the longer-term consequences for our relationships with others and to ourselves. 

London Business School

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London NW1 4SA

United Kingdom

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